Transitions Optical Continues Sponsorship of Gala Artis Awards
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CAMBRIDGE, ON., March 23, 2012 – For the fifth consecutive year, Transitions Optical, Inc. will sponsor the Gala Artis Awards.
Transitions Championship® Brings Increased Attention to Eye Health on Local and National Level
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PALM HARBOR, Fla., March 21, 2012— Through on-site activities and national, in U.S.A. and Canada, and local news coverage, the fourth-annual Transitions Championship®, a PGA TOUR® event, held March 15-18 here at the Innisbrook Resort and Golf Club...
Official Transitions® Vantage™ Lenses Website Is Now Live
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CAMBRIDGE, ON., Mar. 19, 2012 — Today, Transitions Optical, Inc. officially launched the trade website for new Transitions® Vantage™ lenses...
Transitions Optical Research Uncovers Consumer Misperceptions About Their Eyecare Professionals
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CAMBRIDGE, Ontario, March 6, 2012 – Misperceptions about eyecare professionals are surprisingly common, according to a new consumer survey by Transitions Optical, Inc., suggesting the need for greater collaborative care and education...
Transitions Optical Opens “Great Canadian Sights Tour” Voting and Launches Photo Contest as Part of Official Sponsor of Sightseeing™ Campaign
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CAMBRIDGE, ON., March 2, 2012 –Transitions Optical, Inc. has announced 10 possible locations for its Great Canadian Sights Tour, and is encouraging Canadians to cast their vote for what the final five locations should be.
Transitions Optical Brings Transitions Mini-Golf Championship Game and Contest to Facebook
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CAMBRIDGE, ON., Feb. 29, 2012 – Building on its education efforts surrounding the Transitions Championship®, a PGA TOUR® event, Transitions Optical, Inc. is bringing back its popular Transitions Mini-Golf Championship online game and contest...
Nike Vision and Transitions Optical Introduce Nike® MAX Transitions® Sunglasses
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PINELLAS PARK, Fla., Feb. 8, 2012 – Nike Vision and Transitions Optical, Inc. showcased new Nike® MAX Transitions® adaptive sunglasses at the PGA Merchandise Show.
Transitions Academy Immerses Attendees in a 360° Experience
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ORLANDO, Fla., Feb. 7, 2012 – Creating anticipation for a year of new “firsts” and business opportunities, the 16th annual Transitions Academy attracted nearly 1,300 select industry professionals from North and South America...
Dr. Trisha Beal Named 2011 Eyecare Professional of the Year
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ORLANDO, Fla., Feb. 2, 2012 – Transitions Optical, Inc. has honored Trisha Beal, O.D. –
of Brant Family Eye Care in Ontario – as the 2011 “Eyecare Professional of the Year” through the Transitions Healthy Sight Awards program.
Transitions Optical Becomes the Official Sponsor of Sightseeing™
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ORLANDO, Fla., Jan. 30, 2012 – Complementing its new global communication initiative – Life Well Lit™ – Transitions Optical, Inc. announced the Official Sponsor of Sightseeing™ (OSS) campaign to educate consumers...
Transitions Introduces Life Well Lit™ Global Communication Campaign
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ORLANDO, Fla., Jan. 30, 2012 – Transitions Optical, Inc. introduced its new global communication campaign – Life Well Lit™ – to help convey to consumers the practical and emotional benefits of Transitions® lenses.
Introducing New Transitions® Vantage™ Lenses with Variable Polarization
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ORLANDO, Jan. 30, 2012 – Transitions Optical, Inc. launched the latest breakthrough in adaptive lens technology – variable polarization – today at Transitions Academy, its annual education event for industry professionals.
Transitions Optical Appoints Sherianne James Director of North America Marketing
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PINELLAS PARK, Fla., Jan. 10, 2012—Transitions Optical, Inc. has announced Sherianne James will assume the role of Director of North America Marketing, effective immediately.
TRANSITIONS OPTICAL INTRODUCES NEW EDUCATION COURSES FOCUSED ON SPECIFIC GROUPS
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CAMBRIDGE, Ontario, Dec. 21, 2011 – Transitions Optical, Inc. has introduced two new education courses: Fostering Healthy Sight in Canada: Focus on Kids and Fostering Healthy Sight in Canada: Focus on Culturally Diverse Groups.
TRANSITIONS OPTICAL ANNOUNCES THE 2011 HEALTHY SIGHT AWARDS FINALISTS
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CAMBRIDGE, Ontario, Dec. 13, 2011 – Transitions Optical, Inc. has named the three finalists for the third annual Transitions Healthy Sight Awards program: Trisha Beal, O.D., Alain Côté, O.D., and Diana Monea, O.D.
TRANSITIONS OPTICAL AND ET CANADA REWARD PROMOTION WINNERS WITH A TRIP TO THE TORONTO FILM FESTIVAL
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CAMBRIDGE, Ontario, Sept. 22, 2011 – Transitions Optical, Inc. and ET Canada have announced the winners of its Toronto Film Festival promotion.
TRANSITIONS OPTICAL ANNOUNCES GRAND PRIZE WINNERS OF ONLINE TRANSITIONS MINI-GOLF CHAMPIONSHIP CONTEST
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CAMBRIDGE, Ontario, September 6, 2011 – Transitions Optical, Inc. has announced the winners of its Transitions Mini-Golf Championship promotion.
TRANSITIONS OPTICAL INTRODUCES NEW AND UPDATED EDUCATIONAL RESOURCES THROUGH ITS EYE DIDN’T KNOW THAT! PROGRAM
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CAMBRIDGE, Ontario, August 24, 2011 – To help eyecare professionals prepare for the back-to-school season, Transitions Optical, Inc. is offering new, consumer-friendly education tools and resources through its Eye Didn’t Know That! program.
TRANSITIONS OPTICAL NOW ACCEPTING NOMINATIONS FOR 2011 HEALTHY SIGHT AWARDS PROGRAM
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CAMBRIDGE, Ontario, Aug. 23, 2011 – Transitions Optical, Inc. is now accepting nominations for the next Eyecare Professional of the Year through its Healthy Sight Awards Program.
TRANSITIONS OPTICAL PUSHES EYE HEALTH FOR “BACK TO SCHOOL”
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CAMBRIDGE, Ontario, Aug. 11, 2011 – As part of its year-long commitment to consumer education, Transitions Optical, Inc. is taking advantage of the back-to-school season to promote...
TRANSITIONS OPTICAL NAMED SILVER PARTNER OF THE EYE HEALTH COUNCIL OF CANADA
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WINNIPEG, Manitoba, July 22, 2011 – Today, at the 32nd Biennial Congress of the Canadian Association of Optometrists (CAO), the CAO announced the addition of Transitions Optical, Inc. as a Silver Partner of its national public education division...
TRANSITIONS OPTICAL ANNOUNCES TORONTO FILM FESTIVAL PROMOTION WITH ET CANADA
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CAMBRIDGE, Ontario, July 5, 2011 – Fans of film and Transitions® lenses will soon have a shot at attending one of the biggest cinematic events of the year – the Toronto Film Festival...
TRANSITIONS OPTICAL HELPS CANADIANS MAKE A CONNECTION BETWEEN HEALTHY SIGHT AND SPORTS PERFORMANCE THROUGH ONLINE TRANSITIONS MINI-GOLF CHAMPIONSHIP CONTEST
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CAMBRIDGE, Ontario, June 13, 2011 – Transitions Optical, Inc. is inviting Canadians to play nine holes of miniature golf at the Transitions Mini-Golf Championship...
TRANSITIONS OPTICAL LAUNCHES E-LEARNING PORTAL
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CAMBRIDGE, Ontario, June 7, 2011 – Transitions Optical, Inc., today, launched an online learning portal, providing eyecare professionals a central source for continuing education.
TRANSITIONS OPTICAL PROMOTES DAVE COLE TO PRESIDENT
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PINELLAS PARK, Fla., June 6, 2011 – Transitions Optical, Inc. has announced that Dave Cole has been appointed president, effective immediately.
TRANSITIONS OPTICAL ANNOUNCES ITS 2011 STUDENTS OF VISION SCHOLARSHIP WINNERS AND THEME FOR 2012 PROGRAM
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PINELLAS PARK, Fla., May 26, 2011 – Optometry and opticianry students from across North America submitted projects for the 2011 Students of Vision Scholarship from Transitions Optical, Inc.
TRANSITIONS OPTICAL SURVEY REVEALS CANADIANS DON’T UNDERSTAND DANGERS OF UV RAYS, CONNECTION TO SQUINTING
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CAMBRIDGE, Ontario, May 24, 2011 – Recent research supported by Transitions Optical, Inc. reveals that Canadians remain largely unaware of the damaging effects of ultraviolet (UV) light...
TRANSITIONS OPTICAL’S GALA ARTIS AWARDS EYECARE PROFESSIONAL CONTEST WINNERS SPEND A NIGHT AMONG THE STARS
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CAMBRIDGE, Ontario, May 4, 2011 – Transitions Optical, Inc. congratulates the eyecare professional winners of its 2011 Gala Artis Awards promotion.
TRANSITIONS OPTICAL ANNOUNCES GRAND PRIZE WINNER OF “EYEGLASSES FOR LIFE” PROMOTION
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CAMBRIDGE, Ontario, April 18, 2011 – Transitions Optical, Inc. announced today the grand prize winner of its
first annual “Eyeglasses for Life” promotion.
TRANSITIONS OPTICAL RECEIVES 2011 GALLUP GREAT WORKPLACE AWARD
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PINELLAS PARK, Fla., April 14, 2011 – For the second year in a row, Transitions Optical, Inc. is being honored with the Gallup Great Workplace of the Year Award, which recognizes the most engaged and productive companies in the world.
TRANSITIONS OPTICAL ENCOURAGES CONSUMERS TO LIVE A LIFE LESS SQUINTY
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CAMBRIDGE, Ontario, April 13, 2011 – Fun in the sun is top of mind for consumers during the late spring and summer months, and Transitions Optical, Inc. is building on this with a new viral campaign and contest called “Life Less Squinty.”
TRANSITIONS OPTICAL NAMES ALEX LOUW DIRECTOR OF LENS MANUFACTURING AND TRADE SALES
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PINELLAS PARK, Fla., April 6, 2011 – Transitions Optical, Inc. has announced that effective immediately Alex Louw will take on an expanded role of Director, Lens Manufacturing and Trade Sales...
THIRD-ANNUAL TRANSITIONS CHAMPIONSHIP® PUTS EYE HEALTH IN THE NATIONAL SPOTLIGHT
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PALM HARBOR, Fla., March 21, 2011 – The third-annual Transitions Championship®, a PGA TOUR® event, was held on March 17-20 at the Innisbrook Resort and Golf Club in Palm Harbor, Fla...
TRANSITIONS OPTICAL OFFERS EYECARE PROFESSIONALS NEW POINT-OF-SALE TOOLS AND BUSINESS RESOURCES FOR 2011
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CAMBRIDGE, Ontario, March 11, 2011 – Transitions Optical, Inc. is introducing new and updated point-of-sale (POS) and business-building resources for 2011...
TRANSITIONS OPTICAL KICKS OFF SPONSORSHIP OF GALA ARTIS AWARDS ON TVA WITH PROMOTION FOR CANADIAN EYECARE PROFESSIONALS
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CAMBRIDGE, Ontario, March 7, 2011 – As part of its fourth annual sponsorship of the 2011 Gala Artis Awards on TVA, Transitions Optical, Inc. has announced a new promotion, which will give two eyecare professionals and a guest...
SEIKO OPTICAL AND TRANSITIONS OPTICAL PARTNER FOR SEIKO® SPORTSWEAR TRANSITIONS® SOLFX™, A NEW SUNWEAR OFFERING
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PINELLAS PARK, Fla., Feb. 25, 2011– Seiko Optical Products of America, Inc., and Transitions Optical, Inc. announced the introduction of Seiko® Sportswear Transitions® SOLFX™ sun lenses, the latest product in the Transitions SOLFX line...
TRANSITIONS OPTICAL NAMES BRIAN HAUSER GENERAL MANAGER, U.S. AND CANADA
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PINELLAS PARK, Fla., Feb. 16, 2011 – Transitions Optical, Inc. has announced that Brian Hauser has been promoted to the position of General Manager, U.S. and Canada, effective immediately.
TRANSITIONS ACADEMY IS REDEFINED FOR ITS 15TH YEAR
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ORLANDO, Fla., Feb. 3 2011 – Celebrating its 15th year of Transitions Academy,
Transitions Optical, Inc. has “Redefined” the Transitions Academy experience, by offering new and relevant programs...
TRANSITIONS OPTICAL HONORS DR. ÉLYSE DESJARDINS AS 2010 EYECARE PROFESSIONAL OF THE YEAR
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ORLANDO, Fla., Jan. 27, 2011 – Transitions Optical, Inc. has named Élyse Desjardins, O.D. – from Clinique d’Optometrie in St- Joseph, Montreal, Quebec – the 2010 “Eyecare Professional of the Year” as part of its Healthy Sight Awards program.
TRANSITIONS OFFERS EYECARE PROFESSIONALS RESOURCES TO “GET SOCIAL”
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ORLANDO, Fla., Jan. 24, 2011 – More than 500 million people worldwide are now actively using Facebook; and Transitions Optical, Inc. is providing resources for eyecare professionals in Canada to join the conversation...
TRANSITIONS CONSUMER OUTREACH FOCUSES ON THREE KEY CAMPAIGNS IN 2011
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ORLANDO, Fla., January 24, 2011 – Building on an already high level of product awareness, Transitions Optical, Inc. will implement a consumer outreach strategy in 2011...
TRANSITIONS OFFERS CANADIAN EYECARE PROFESSIONALS CENTRAL RESOURCE FOR CONTINUING EDUCATION
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ORLANDO, Fla., Jan. 24, 2011 – Transitions Optical, Inc. is launching an online learning portal in March providing eyecare professionals a central source for continuing education.
TRANSITIONS OPTICAL ACCEPTING APPLICATIONS FOR 2011 STUDENTS OF VISION SCHOLARSHIP PROGRAM
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CAMBRIDGE, Ontario, Dec. 13, 2010 – Transitions Optical, Inc. is accepting applications for its 2011 Students of Vision Scholarship program, supported by the Transitions Healthy Sight for Life Fund™.
TRANSITIONS OPTICAL ANNOUNCES FINALISTS FOR HEALTHY SIGHT AWARDS
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CAMBRIDGE, Ontario, Dec. 9, 2010 – Transitions Optical, Inc. has announced the three finalists for the second annual Transitions Healthy Sight Awards program, which recognizes independent eyecare professionals in Canada...
TRANSITIONS SURVEY REVEALS ETHNIC MINORITIES IN CANADA
AREN’T TAKING ADEQUATE STEPS TO PROTECT EYE HEALTH
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CAMBRIDGE, Ont., Oct. 28, 2010 – A recent survey supported by Transitions Optical, Inc. reveals that many ethnic minority groups in Canada may not be taking preventative steps to protect their vision...
TRANSITIONS OPTICAL ENHANCES UV LIGHT DEMONSTRATION UNIT
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LAS VEGAS, Oct. 6, 2010 – Transitions Optical, Inc. has given its popular UV Light Demonstration Unit a new,
sleek look.
TRANSITIONS ONLINE REWARDS PROGRAM PROVIDES LABS AND EYECARE PROFESSIONALS WITH NEW OPPORTUNITIES TO EARN
REWARDS
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CAMBRIDGE, Ontario, Oct. 6, 2010 – Wrapping up a successful year, Transitions Optical, Inc. is offering new
chances for eyecare and lab professionals to earn additional rewards through the Transitions Online Rewards Program
(TORP).
TRANSITIONS ® XTRACTIVE ™ LENSES SOON AVAILABLE IN 1.50 AND FT-28 BIFOCAL
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LAS VEGAS, Oct. 6, 2010 – Transitions® XTRActive™ lenses – the darkest everyday photochromic lenses from
Transitions Optical, Inc. – will soon be available in 1.50 Index and FT-28 bifocal designs.
TRANSITIONS OPTICAL AND BELL HELMETS OFFICIALLY LAUNCH BELL® TRANSITIONS® SOLFX™ FACE SHIELDS AT RED BULL U.S. GRAND PRIX
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CAMBRIDGE, Ontario, October 5, 2010 – Transitions Optical, Inc. is partnering with Bell Helmets, a leading manufacturer of safety helmets for auto racing, motorcycling and bicycling, to expand its photochromic face shield availability...
TRANSITIONS OPTICAL NAMES DAVE COLE CHIEF OPERATING OFFICER
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CAMBRIDGE, Ontario, Oct. 4, 2010 – Transitions Optical, Inc. has announced that company veteran Dave Cole will
serve as chief operating officer, effective immediately.
TRANSITIONS RELEASES CONSENSUS PAPER FOCUSING ON EYE CARE AND COMMUNICATION NEEDS OF CULTURALLY DIVERSE
GROUPS
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CAMBRIDGE, Ont., July 28, 2010 – Transitions Optical, Inc. has released a consensus paper summarizing the
discussions from a multicultural roundtable event, held on May 3 in Toronto, Ontario.
TRANSITIONS OPTICAL ONLINE INDUSTRY PORTAL GOES LIVE
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CAMBRIDGE, Ontario, July 26, 2010 – A new Web portal from Transitions Optical, Inc. will provide optical
professionals a central resource for product information, business resources, tools and programs.
TRANSITIONS NOW ACCEPTING NOMINATIONS FOR 2010 HEALTHY SIGHT AWARDS PROGRAM
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CAMBRIDGE, Ontario, July 16, 2010 – Transitions Optical, Inc. is now accepting nominations for the 2010
Transitions Healthy Sight Awards Program.
PRO CYCLING TEAM GARMIN-TRANSITIONS SHOWING STRENGTH IN TOUR DE FRANCE WEARING TRANSITIONS® ADAPTIVE
LENSES
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CAMBRIDGE, Ontario, July 15, 2010 – Team Garmin-Transitions, the elite professional cycling team and competitor
in the 2010 Tour de France, is finishing strong after the race’s 10th stage.
TRANSITIONS OPTICAL APPOINTS ALEXIS CARDONA TO CHIEF MARKETING OFFICER
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More >>
CAMBRIDGE, Ontario, July 8, 2010 – Transitions Optical, Inc. has named Alexis Cardona as its chief marketing
officer.
TRANSITIONS OPTICAL NAMES DONALD ROSS NEW SENIOR ACCOUNT REPRESENTATIVE FOR WESTERN CANADA
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PINELLAS PARK, Fla., June 15, 2010 – Transitions Optical, Inc. has appointed Donald Ross to the role of senior account representative, Western
Canada.
TRANSITIONS OPTICAL TO REACH MILLIONS THROUGH 2010 RBC CANADIAN OPEN SPONSORSHIP
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CAMBRIDGE, Ontario, June 9, 2010 – For the second consecutive year, Transitions Optical, Inc. will serve as an official sponsor of the RBC Canadian Open,
Canada’s only PGA TOUR event.
TRANSITIONS OPTICAL HOSTS ROUNDTABLE TO IDENTIFY HEALTH AND COMMUNICATION CONSIDERATIONS FOR CULTURALLY DIVERSE GROUPS
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CAMBRIDGE, Ontario, May 14, 2010 – Ethnic minorities in Canada are quickly becoming the majority – and, as a result, more eyecare professionals are
experiencing a culturally diverse patient base with unique vision care and communication needs.
TRANSITIONS OPTICAL ANNOUNCES ITS 2010 STUDENTS OF VISION SCHOLARSHIP WINNERS
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CAMBRIDGE, Ontario, May 10, 2010 – Optometry and opticianry students from across North America entered the 2010 Students of Vision Scholarship from
Transitions Optical, Inc.
NEW POS HELPS EYECARE PROFESSIONALS PROMOTE LATEST OPTIONS IN TRANSITIONS® LENSES FAMILY
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CAMBRIDGE, Ontario, May 4, 2010 – Transitions Optical, Inc. has announced the availability of new and updated point-of-sale (POS) materials, which
eyecare professionals can use to educate patients about the importance of healthy sight...
TRANSITIONS GIVES CONSUMERS THE CHANCE TO WIN “EYEGLASSES FOR LIFE”
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CAMBRIDGE, Ontario, April 5, 2010 – Transitions Optical, Inc. is introducing the new “Eyeglasses for Life” promotion, giving consumers the chance to win
eyeglasses with Transitions® lenses for life when they register with their Transitions Certificate of Authenticity (COA).
TRANSITIONS OPTICAL LAUNCHES REVAMPED CONSUMER WEB SITE
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CAMBRIDGE, Ontario, March 30, 2010 – Transitions Optical, Inc. has unveiled its new consumer Web site, designed to expand public outreach and online
visibility and specifically target the informational needs of consumers.
TRANSITIONS CHAMPIONSHIP FOR HEALTHY SIGHT ENCOURAGES MILLIONS TO FOCUS ON THEIR VISION
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PALM HARBOR, Fla., March 29, 2010 – The second-annual Transitions Championship For Healthy Sight, a PGA TOUR event, teed off March 14-21 at Innisbrook
Resort and Golf Club in Palm Harbor, Fla.
TRANSITIONS OPTICAL, INC. RECEIVES GALLUP GREAT WORKPLACE AWARD FOR EMPLOYEE PRODUCTIVITY AND ENGAGEMENT
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CAMBRIDGE, Ontario, March 18, 2010 – Gallup has announced that Transitions Optical, Inc. will receive the Gallup Great Workplace Award because its
employee engagement results demonstrate one of the most productive and engaged workforces in the world.
TRANSITIONS OPTICAL OFFERS THREE INTERACTIVE DESTINATIONS AT VISION EXPO EAST
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CAMBRIDGE, Ontario, March 17, 2010 – Transitions Optical, Inc. is showcasing its new family of brands and exhibiting interactive educational experiences
at the 2010 Vision Expo East conference, March 18-21 at the Jacob K. Javits Convention Center in New York.
TRANSITIONS ANNOUNCES SPONSORSHIP OF CANADIAN PGA TOUR PLAYER GRAHAM DELAET
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CAMBRIDGE, Ontario, March 15, 2010 – Enhancing its marketing partnership with the PGA TOUR, Transitions Optical, Inc. has announced a two-year
sponsorship of professional Canadian golfer, Graham DeLaet.
TRANSITIONS HEALTHY SIGHT FOR LIFE FUND EXPANDS PARTNERSHIP WITH THE EYE DISEASE FOUNDATION
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CAMBRIDGE, Ontario, March 8, 2009 – For the fourth year in a row, Transitions Optical, Inc. is partnering with the Eye Disease Foundation through the
Transitions Healthy Sight for Life Fund.
TRANSITIONS “LIVE YOUR VISION” CONTEST WINNERS ANNOUNCED
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CAMBRIDGE, Ontario, March 4, 2010 – Transitions Optical, Inc. has named the eyecare professional and consumer winners of the “Live Your Vision” national
promotion.
TRANSITIONS ACADEMY SETS SIGHTS ON THE POSSIBILITIES FOR 2010
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CAMBRIDGE, Ontario, Feb. 12, 2010 – Transitions Optical, Inc. encouraged more than 1,400 industry professionals from around the globe, including more
than 80 from Canada, to “Never Lose Sight of the Possibilities” at the 14th annual Transitions Academy...
TRANSITIONS NAMES DR. DIANA MONEA 2009 “ECP OF THE YEAR”
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CAMBRIDGE, Ontario, Feb. 2, 2009 – Transitions Optical, Inc. has named Diana Monea, O.D., Eye Health Centre, Calgary, Alberta, the first-ever “Eyecare
Professional (ECP) of the Year” as part of the new Healthy Sight Awards program.
TRANSITIONS OPTICAL DEBUTS TWO NEW COMMERCIALS FOR 2010
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ORLANDO, Feb. 2, 2010 – Transitions Optical, Inc. is debuting two new television commercials as part of its largest-ever consumer advertising and media
outreach campaign planned for 2010.
INTRODUCING NEW TRANSITIONS® XTRACTIVE™ LENSES
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PINELLAS PARK, Fla., Feb. 1, 2010 – Transitions Optical, Inc. is adding to its family of products with the availability of new, Transitions® XTRActive™
lenses.
SOPHIE LETAIILEUR JOINS TRANSITIONS OPTICAL’S CANADA TEAM
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CAMBRIDGE, Ont., Jan. 18, 2010 – Transitions Optical, Inc. is announcing the appointment of Sophie Letailleur, trade manager, France, to the newly
created role of senior account representative, Quebec and Eastern Canada, effective Jan. 1, 2010.