Transitions Optical Will Continue Connecting With Consumer Passions Through the…

ORLANDO, Fla., Jan. 31, 2013 – With the help of new celebrity ambassadors, Transitions Optical, Inc. will educate consumers about how they can achieve an enhanced visual experience to “see the sights” in their everyday lives with the Transitions® family of products. To enhance the program and make it even more meaningful for patients, Transitions Optical conducted research into consumers’ interests and identified four top passions – music, sports, travel and cuisine. Based on this insight and to represent each passion pillar, Transitions Optical selected multiple new, influential celebrity ambassadors for the upcoming year and identified several large-scale event sponsorships providing the opportunity to bring this enhanced vision experience to consumers.

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