Transitions Optical Announces Unprecedented Consumer Media Campaign…

Features Significant Increase in Online Advertising

ORLANDO, Fla., Jan. 28, 2013 – In 2013, Transitions Optical will launch its largest media campaign to date to let consumers know that they have a choice when selecting a Transitions® lens to meet their needs. Through a national advertising campaign, as well as other forms of regional advertising, consumers will learn about the benefits of Transitions® VI lenses, Transitions® XTRActive® lenses and Transitions® Vantage™ lenses, and be encouraged to ask their local eyecare professionals which product is best for them.

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Canada_Academy_2013_Consumer Campaign.doc
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