Transitions Introduces Life Well Lit™ Global Communication Campaign

ORLANDO, Fla., Jan. 30, 2012 – Transitions Optical, Inc. introduced its new global communication campaign – Life Well Lit™ – to help convey to consumers the practical and emotional benefits of Transitions® lenses. Making an analogy to the simple functionality of a dimmer switch, new advertising creative will educate consumers on the ability of superior light management to enhance how they see the world, helping them enjoy a richer and more vibrant visual experience. Ads and marketing materials will emphasize that it’s not just about light and dark – it’s about everything in between.

File Name:
nr_Canada_Academy_Consumer Outreach_English.doc
File Format: doc
Resource Type: Document
Join PRO Now!