Transitions Optical Becomes the Official Sponsor of Sightseeing™

New Campaign Helps Drive Consumers to Local Eyecare Professionals

ORLANDO, Fla., Jan. 30, 2012 – Complementing its new global communication initiative – Life Well Lit™ – Transitions Optical, Inc. announced the Official Sponsor of Sightseeing™ (OSS) campaign to educate consumers about the importance of proper eyecare and eyewear to help them “see the sights” in their everyday lives, while also protecting their vision for the future. Set to launch in March at the Transitions Championship®, the OSS campaign will encompass extensive social media outreach and several local market events, supported by two highly recognizable Canadian spokespeople. All efforts will drive consumers to the program website,, to find a local eyecare professional and start a dialogue about which Transitions® lenses are best for them.

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