Transitions Optical Centralizes and Expands Multicultural Efforts Under…

CAMBRIDGE, ON., April 3, 2012 – Transitions Optical, Inc. is centralizing its multicultural efforts under the Transitions Cultural Connections™ initiative in Canada, and introducing new tools to support eyecare professionals in meeting the eye health and communications needs of their culturally diverse patients. Through the initiative, Transitions Optical will continue to offer eyecare professionals complimentary staff training and education, and will reach consumers directly through advertising and community events – driving them to learn more about their eye health risks and the benefits of sight-enhancing eyewear options, like Transitions® lenses. The company is also launching new patient education resources, including an Asian Eyes brochure and a healthy sight risk assessment for consumers on an enhanced version of the Transitions Healthy Sight for Life Fund™ website.

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