Transitions Optical Offers Eyecare Professionals New Point-of-Sale Materials...

NEW YORK, March 23, 2012 – Transitions Optical, Inc. is introducing new and updated point-of-sale (POS) materials to aid eyecare professionals in educating their patients on the benefits of the Transitions® family of products. Featuring sophisticated and vibrant imagery depicting what consumers see when they wear Transitions lenses, the new materials allow eyecare professionals to leverage the Life well lit™ global communication and advertising campaign. The campaign aims to educate consumers about the ability of superior light management to enhance how they see the world, thereby driving interest and dialogue with their eyecare professional. All materials are available in both English and French.

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nr_Canada_Transitions_New POS Tools_2012_English.doc
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