TRANSITIONS CONSUMER OUTREACH FOCUSES ON THREE KEY CAMPAIGNS IN 2011

Campaign to Drive Conversion and Create More Than 263 Million Advertising...

ORLANDO, Fla., Jan. 24, 2011 – Building on an already high level of product awareness, Transitions Optical, Inc. will implement a consumer outreach strategy in 2011 designed to further increase product consideration and purchase, driving increased traffic and sales for eyecare professionals. In addition to employing a multi-dimensional advertising campaign to maintain a high level of consumer awareness, Transitions Optical will reach out to consumers in other ways through three key campaigns, each designed to take advantage of topics on the minds of consumers during specific points in the year and help consumers realize the benefits of Transitions® lenses in a way that relates to them.

File Name:
nr_Canada_2011 Consumer Campaign_English.doc
File Format: doc
Resource Type: Document
Join PRO Now!