TRANSITIONS OPTICAL ENCOURAGES CONSUMERS TO LIVE A LIFE LESS SQUINTY

CAMBRIDGE, Ontario, April 13, 2011 – Fun in the sun is top of mind for consumers during the late spring and summer months, and Transitions Optical, Inc. is building on this with a new viral campaign and contest called “Life Less Squinty.” By using tongue-in-cheek language and visuals, the campaign pokes fun at being caught squinting and reinforces the benefits of Transitions® lenses and glare and UV protection.

File Name:
nr_Canada_2011 Squinty Campaign_Initial_English.doc
File Format: doc
Resource Type: Document
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