TRANSITIONS OPTICAL KICKS OFF SPONSORSHIP OF GALA ARTIS AWARDS ON TVA WITH…

CAMBRIDGE, Ontario, March 7, 2011 – As part of its fourth annual sponsorship of the 2011 Gala Artis Awards on TVA, Transitions Optical, Inc. has announced a new promotion, which will give two eyecare professionals and a guest the opportunity to attend the highly anticipated Artis Awards in Montreal, on May 1, 2011. To enter, Canadian eyecare professionals can log onto Transitions.com/GalaArtis between March 7 and April 11, 2011, to answer the question: “What is one of the three key benefits of Transitions® lenses?” In addition to attending the Awards, the winners will receive access to an exclusive after-party where they could meet some of their favourite Quebec celebrities and $500 in spending money. Hosted this year by popular Canadian actor and comedian Charles Lafortune, the Artis Awards are based on popular vote and are presented for achievements in French-Canadian (Québécois) television.

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