TRANSITIONS OPTICAL PUSHES EYE HEALTH FOR "BACK TO SCHOOL"

New Brochure Introduced to Aid Eyecare Professionals in Local Education Efforts

CAMBRIDGE, Ontario, Aug. 11, 2011 – As part of its year-long commitment to consumer education, Transitions Optical, Inc. is taking advantage of the back-to-school season to promote the importance of regular, proactive eye care and quality eyewear for children. The robust back-to-school campaign – beginning mid-August and continuing through early fall – involves a variety of strategic initiatives, including advertising, public relations, social media and industry resources, and will create more than seven million advertising impressions.

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