TRANSITIONS OPTICAL ANNOUNCES TORONTO FILM FESTIVAL PROMOTION WITH ET CANADA

Eyecare Professionals and Consumers Given a Chance to Enjoy Star Treatment

CAMBRIDGE, Ontario, July 5, 2011 – Fans of film and Transitions® lenses will soon have a shot at attending one of the biggest cinematic events of the year – the Toronto Film Festival – through a new promotion from Transitions Optical, Inc. and ET Canada. The contest, which runs from July 25 to August 21 for consumers and from July 5 to August 21 for eyecare professionals, will reward two consumers and one eyecare professional with a weekend-long trip for two to attend the high-profile affair. The partnership with Transitions Optical and ET Canada will create consumer visibility for Transitions lenses throughout the contest promotional period and during the event.

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nr_Canada_TFF promotion_English.doc
File Format: doc
Resource Type: Document
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