TRANSITIONS OPTICAL APPOINTS ALEXIS CARDONA TO CHIEF MARKETING OFFICER

CAMBRIDGE, Ontario, July 8, 2010 – Transitions Optical, Inc. has named Alexis Cardona as its chief marketing officer. Drawing from his deep experience in consumer marketing for numerous well-known brands, Cardona will develop and integrate the company’s global marketing and branding strategies. He will provide leadership in global consumer and trade communications, product and retail marketing, and professional/clinical education. Cardona will also serve as chair of the Transitions Global Marketing Council, and will spearhead identification and sharing of global business insights.

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