TRANSITIONS OPTICAL NAMES DAVE COLE CHIEF OPERATING OFFICER

CAMBRIDGE, Ontario, Oct. 4, 2010 – Transitions Optical, Inc. has announced that company veteran Dave Cole will serve as chief operating officer, effective immediately. In this role, Cole will provide regional and global leadership, and business strategy development and execution, reporting to CEO and president, Rick Elias. Cole, who started with Transitions Optical when the company launched in 1990, most recently served as general manager for the North American and Australia and New Zealand markets. He will continue to fulfill these responsibilities in an interim role.

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