TRANSITIONS GIVES CONSUMERS THE CHANCE TO WIN “EYEGLASSES FOR LIFE”

New Certificate of Authenticity (COA) Promotion and TORP Rewards Introduced

CAMBRIDGE, Ontario, April 5, 2010 – Transitions Optical, Inc. is introducing the new “Eyeglasses for Life” promotion, giving consumers the chance to win eyeglasses with Transitions® lenses for life when they register with their Transitions Certificate of Authenticity (COA). In addition, Transitions is rewarding eyecare professionals who encourage patients to register with the COA and their labs with points redeemable for prizes through the enhanced Transitions Online Rewards Program (TORP).

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