TRANSITIONS INTRODUCES LARGEST CONSUMER OUTREACH CAMPAIGN TO DATE

CAMBRIDGE, Ontario, Jan. 25, 2009 – Transitions Optical, Inc. is announcing its largest advertising presence ever as part of its consumer media outreach initiative planned for 2009. The robust program will include television and print advertising tying in with Transitions Optical’s official marketing partnership with the PGA TOUR, new out-of-home advertising and an expanded media campaign during Eye Health Month Canada in October.

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