Campaign from Transitions Optical Captures Consumer Attention, Creates Desire

CAMBRIDGE, ON., Jan. 7, 2013 – For the first time, Transitions Optical is publicizing a new product generation to consumers, beginning with its new TV spot airing January 7. Whether it’s experiencing a sunset, the early morning sun, or a partly sunny day, the advertising campaign from Transitions Optical features the many “modes” of Transitions® Signature™ lenses and highlights the new Chromea7™ technology, which makes the lenses more responsive to UV in more situations.

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