Research From Transitions Optical Reveals More Opportunities for Eyecare Professionals to Educate…

NEW YORK, March 28, 2014 – New research from Transitions Optical, Inc. reveals that eyecare professionals could be missing out on opportunities to educate their patients on advancements in eyeglass lens technology, potentially contributing to lower sales and lukewarm excitement levels about the category overall. A December 2013 survey of 1,000 Canadian adult prescription eyeglass wearers and January 2014 survey of Canadian 197 eyecare professionals explored perceptions of the pace of advancement of eyeglass lens technology and perceptions related to Transitions® lenses, specifically.

File Name:
nr_Canada_2014 Technology Awareness Research_English_Final.doc
File Format: doc
Resource Type: Document
Join PRO Now!