Transitions Optical Introduces New Business Resources and Point-of-Sale Materials for Eyecare…

NEW YORK, March 28, 2014 – Transitions Optical, Inc. has released new resources and point-of-sale (POS) materials for 2014. The resources incorporate the look and feel of Transitions Optical’s new advertising campaign and include messages about the Transitions® family of products – including new, Transitions® Signature™ lenses. All of the resources are centralized in a 2014 Business Resources and Point-of-Sale Guide.

“Each year we receive thousands of requests for POS materials, so we put a lot of effort into determining which resources are most helpful to our eyecare professional partners, and making them available,” said Isabelle Tremblay-Dawson, marketing manager, Canada, Transitions Optical. “This year, we’re introducing more than a dozen new resources – many focused on presenting new Transitions Signature lenses. We hope they will serve as a nice complement to our eyecare professional partners’ patient outreach and business-building efforts.”

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nr_Canada_New POS_English.doc
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