We are proud that Transitions® lenses have been designated the Official Eyewear of the PGA TOUR, Champions Tour and Nationwide Tour – and that Transitions Optical is the title sponsor of the Transitions Championship For Healthy Sight, a PGA TOUR event held in March at the Innisbrook Resort and Golf Club in Tampa Bay, Fla. Transitions Optical also serves as a proud sponsor of the RBC Canadian Open, Canada’s only PGA TOUR event, held annually in July. The 2010 event will be held at St. George’s Golf & Country Club in Etobicoke, ON.
These initiatives are about more than golf – they are about giving vision the attention it deserves. These initiatives are about more than golf – they are about giving vision the attention it deserves. With health and sports vision-related events taking place during both sponsored tournaments, as well as year-round, Transitions Optical is putting vision in the national spotlight. Consumers are being educated on how critical eyecare is, and are encouraged to visit their eyecare professional to find out more about sight-enhancing, adaptive eyewear options like Transitions® lenses and Transitions® SOLFX&trade sun lenses.
Golf enthusiasts – professionals and amateurs alike – depend on healthy sight for optimal performance. But whether you golf or not, everyone can understand that improving your vision, can improve your performance no matter what game you play. We’re excited to have several healthy sight ambassadors on board to help spread this message, including professional golfers and Canada native Graham DeLaet, a PGA TOUR player, as well as PGA TOUR players Trevor Immelman and Kenny Perry.
In conjunction with all these efforts, we have created a range of materials to help you reach out to your golfing and non-golfing customers alike. Visit the Marketing Tools section to find out more; or create your own materials with the Transitions Online Marketing tool.